Interests:
Personalized Search, Query Log Analysis, User Behaviour Modeling in Web Search, and Online Advertising.
Publications:
- A. Ashkan and C. Clarke, Impact of Query Intent and Search Context on Clickthrough Behaviour in Sponsored Search,
Knowledge and Information Systems (KAIS), March 2012.
- A. Ashkan, J. Whissell, and C. Clarke, Unsupervised Learning of Result Page Context for Clickthrough Analysis in Sponsored Search,
In Proceedings of the 5th Annual International Workshop on Data Mining and Audience Intelligence for Advertising (ADKDD), pp. 44-52, August 2011.
- A. Ashkan and C. Clarke, On the Informativeness of Cascade and Intent-Aware Effectiveness Measures,
In Proceedings of the 20th International World Wide Web Conference (WWW), pp. 407-416, March 2011.
- C. Clarke, N. Craswell, I. Soboroff, and A. Ashkan, A Comparative Analysis of Cascade Measures for Novelty and Diversity,
In Proceedings of the 4th ACM International Conference on Web Search and Data Mining (WSDM), pp. 75-84, February 2011.
- A. Ashkan and C. Clarke, Characterizing Commercial Intent,
In Proceedings of the 18th ACM International Conference on Information and Knowledge Management (CIKM), pp. 67-76, November 2009.
- J. Whissell, C. Clarke, and A. Ashkan, Clustering Web Queries,
In Proceedings of the 18th ACM International Conference on Information and Knowledge Management (CIKM), pp. 899-908, November 2009.
- A. Ashkan, C. Clarke, E. Agichtein, and Q. Guo, Estimating Ad Clickthrough Rate through Query Intent Analysis,
In Proceedings of the 2009 IEEE/WIC/ACM International Conference on Web Intelligence (WI), pp. 222-229, September 2009.
- Q. Guo, E. Agichtein, C. Clarke, and A. Ashkan, In the Mood to Click? Towards Inferring Receptiveness to Search Advertising,
In Proceedings of the 2009 IEEE/WIC/ACM International Conference on Web Intelligence (WI), pp. 319-324, September 2009.
- A. Ashkan and C. Clarke, Term-Based Commercial Intent Analysis,
In Proceedings of the 32nd ACM International Conference on Research and Development in Information Retrieval (SIGIR), pp. 800-801, July 2009.
- A. Ashkan, C. Clarke, E. Agichtein, and Q. Guo, Classifying and Characterizing Query Intent,
In Proceedings of the 31st European Conference on Information Retrieval (ECIR), pp. 578-586, April 2009.
- A. Ashkan, C. Clarke, E. Agichtein, and Q. Guo, Characterizing Query Intent From Sponsored Search Clickthrough Data,
In Proceedings of the SIGIR Workshop on Information Retrieval and Advertising, pp. 15-22, July 2008.
- Q. Guo, E. Agichtein, C. Clarke, and A. Ashkan, Understanding Abandoned Ads: Towards Personalized Commercial Intent Inference via Mouse Movement Analysis,
In Proceedings of the SIGIR Workshop on Information Retrieval and Advertising, pp. 27-30, July 2008.
- C. Clarke, M. Kolla, G. Cormack, O. Vechtomova, A. Ashkan, S. Büttcher, and I. MacKinnon, Novelty and Diversity in Information Retrieval Evaluation,
In Proceedings of the 31st ACM International Conference on Research and Development in Information Retrieval (SIGIR), pp. 659-666, July 2008.
- A. Ashkan and L. Tahvildari, A Hybrid Analysis Framework to Evaluate Runtime Behaviour of OO Systems,
In Proceedings of the 2nd International Workshop on Program Comprehension through Dynamic Analysis (PCODA), pp. 1-5, October 2006.
- S. A. Tonu, A. Ashkan, and L. Tahvildari, Evaluating Architectural Stability Using a Metric-Based Approach,
In Proceedings of the 10th IEEE European Conference on Software Maintenance and Reengineering (CSMR), pp. 261-270, March 2006.
Technical Reports and Theses:
- A. Ashkan, RUMBA: Runtime Monitoring and Behavioural Analysis Framework for Java Software Systems,
Master's Thesis, University of Waterloo, May 2007.
- A. Ashkan and L. Tahvildari, Investigating of Evolution for Spreadsheet Application: A Case Study,
Technical Report 2004-27, University of Waterloo, 47 pages, December 2004.
- A. Ashkan, Design and Implementation of a Web-Based Client/Server Human Resource System using JSP and Java Technology,
Bachelor's Thesis, Department of E&CE, University of Tehran, August 2004.
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